News
Barnard Jacobs Mellet – Private Client Services Evolution 25 Dec 2010
South Africa's largest independent stock broking group has now extended its client services to encompass
the entire spectrum of wealth management.
In perfect synergy with the needs of their expanding client base, Barnard Jacobs Mellet has now opened up the wider world of wealth management to new and existing clients.
Every business has to evolve to stay in play in a competitive market. Barnard Jacobs Mellet made giant strides with the decision to enhance their corporate strategy and image in Private Client Services. An understated, sophisticated wealth brand of substance and prestige.
We were challenged by creating an evolution in the brand without alienating or make current clients uncomfortable but also invite the new investor. Brand idea revolved around contemporary wealth management for the sophisticated high - net worth investor.
Projecting lifestyle and something to aspire to was key in forming the new image. As the country’s largest independent stock broking firm, proudly founded and owned by South Africans, it was important to communicate this within the creative and marketing strategy – and to make a positive contribution to the community of which we are a part, whilst fitting into Barnard Jacobs Mellet international corporate image.
An inviting new face to Barnard Jacobs Mellet Private Client Services, applying modernized logo and new image direction to cover the full scope of marketing brochures, magazine adverts and corporate stationary - creating a consistent branding guideline of sophistication and substance.
